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2017 BRONZE GOVERNMENT, INSTITUTIONAL & RECRUITMENT UNITED STATES
New York Lottery
The New York Lottery - "You'd Make a Way Better Rich Person"
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: BRANDED CONTENT;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;MOBILE/TABLET;In-App or In-Game Ad;Location-based Communications/Real Time Marketing;Messaging/Editorial/Content;OOH;Billboard;Place-Based;Transit;PRINT;Newspaper - Digital;Newspaper - Print;RADIO;Program/Content;Spots (Radio);SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV
Audience: New York Lottery Players (+18 yrs old)
Objectives: Increase sales, volume
Type: Business to Consumer