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Contours
The Baby Stroller Test-Ride by Contours

RAN IN: United States

CLIENT
Kolcraft

AGENCY
FCB Chicago *Lead Agency

John Bleeden, Executive Creative Producer
Hollie Platte, SVP, Management Director
Max Geraldo, SVP, Executive Creative Director
Gustavo Dorietto, VP, Creative Director
Kelley Varga, Senior Producer
Sue Salvi, Writer
Megan Kellie, Writer
Todd Durston, SVP, Creative Director
Gabriel Schmitt, Creative Director
Todd Tilford, Chief Creative Officer


Current


Lord + Thomas


Cinema Libertad LLC


Hero Solutions


SUMMARY

Contours is a small brand in the premium stroller category that was able toturna tiny budget and powerful insight into an effective never-been-done-before solution. The Baby Stroller Test-Ride lets parents experience first-hand what their babies cant describe. We created an in-storeproduct demonstration andcompelling social content to influence more stroller shoppers online, where they research and share.

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: GUERILLA;Ambient Media;INTERACTIVE/ONLINE;Digital Video;OOH;Other (OOH);RETAIL EXPERIENCE;Other (Retail Experience);SOCIAL MEDIA

Audience: New Parents

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English