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American Express
Small Business Saturday

RAN IN: United States

CLIENT
American Express

AGENCY
DigitasLBi *Lead Agency


MBooth


Mindshare


Ogilvy & Mather


Wieden+Kennedy


SUMMARY

Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.

CASE STUDY

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CASE VIDEO

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Hero Medium: SOCIAL MEDIA

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;ECOMMERCE;INTERACTIVE/ONLINE;MOBILE/TABLET;PR;PRINT;SALES PROMOTION;SOCIAL MEDIA;SPONSORSHIP

Audience: Adult consumers 18 years and over and small business owners

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English

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