Fifth Third Bank

Maria Veltre, SVP, Chief Marketing Officer
Mike Scahfer, VP, Brand & Advertising Director
Shannon Paul, VP, Social Media Strategist
Larry Magnesen, SVP, Corporate Communications Director

Leo Burnett/Arc Worldwide *Lead Agency

Louis Slotkin, EVP Acct. Director
C.J. Nielsen, Acct. Director
Megan Lally, Acct. Director
Adam Friedman, VP Strategy Director
Mike Ward, Creative Director/Writer
Chris Von Ende, Creative Director/Art Director

Starcom MediaVest Group

NextJob, Inc

New bank customers are won before they even start shopping. If youre Fifth Third, how do you compete with trillionaire banks that often win on convenience and awareness? Change the reasons why people choose new banks. Make them want to go further to a different kind of bank, one that actually improves the lives of its customers. Fifth Third has an anti-foreclosure program helping unemployed customers struggling to pay their mortgages with professional job search assistance. To help them further, we dedicated our campaign to those actually looking for jobs.