Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Febreze
Have you Gone Noseblind?

RAN IN: United States, Canada

CLIENT
Procter & Gamble

AGENCY
Grey New York *Lead Agency

Tor Myhren, President & CCO
Rick Reilly, EVP, Global Acct. Director
Nick Pringle, Group Creative Director
Steve Wakelam, Group Creative Director
Liz Delp, Associate Creative Director
Kevin Kearse, Associate Creative Director
Alison Horn, VP Producer
Jean Donahue, SVP Acct. Director
Erin Searles, Acct. Supervisor
Ben Anderson, Sr. Planner


POSSIBLE


SUMMARY

After years of successful product launches, Febreze faced a challenging 2014. The brand lacked innovation and its core products were under-performing. Febreze needed to create new urgency for people to freshen the air. So we created a new problem. Noseblind: the condition where people become acclimated to their homes odors until they can no longer notice them. Fearing they had gone Noseblind, people had a new reason to freshen the air. As the Noseblind solution, Febrezes core products $ share index grew 10 points in only two months.

CASE VIDEO


Hero Medium: TV

Audience: Women

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English