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Oreo
OREO Wonderfilled Campaign

RAN IN: United States, Canada

CLIENT
Mondelez International

Jill Baskin - Sr. Director, Mktg. Comm., Biscuits
Janda Lukin - Sr. Director, OREO & Chips Ahoy
Kristin Hajinlian - Brand Manager, OREO

AGENCY
The Martin Agency *Lead Agency

Jorge Calleja - SVP, Global Group Creative Director
John Gibson - VP, Planning Director
Magnus Hierta - Creative Director
David Muhlenfeld - VP, Creative Director
Rich Weinstein - SVP, Group Acct. Director


Weber Shandwick


Starcom MediaVest Group

Jaclyn Marino - SVP, Connections Director


360i

Sandra Ciconte - VP, Group Acct. Director


SUMMARY

For over a century, OREO has been twisted, licked and dunked; a family-centric ritual thats helped it become the world s favorite cookie. But to become one of the worlds iconic brands, OREO had to tell a bigger story. The Wonderfilled platform builds upon the foundation of family moments and elevates the brand to a broader emotional territory: wonder. With double-digit sales growth, significant gains in core equity measures and expanded relevance, the campaign has proven there is no limit to the world's favorite cookie.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: Print,Social Networking Applications,Events

Audience: Families,Fathers,Men,Mothers,Women,Young Men (20-35),Young Women (20-35)

Objectives: Build brand equity

Type: Business-to-Consumer

Classification: National

Language: English