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2013 BRONZE DISEASE AWARENESS & EDUCATION: ADVOCACY UNITED STATES
Lung Cancer Alliance
No One Deserves To Die
RAN IN: United States
Hero Medium: OOH
Medium Featured On Video: Interactive, Social Networking Sites/Applications, Print, OOH, PR, Cinema, Guerrilla,Phone Kiosks, Wall Postings, Building Projections
Audience: New Audience, Women,Brand Influencers, Boomers (45+), Young Men( 20-35), Young Women (20-35), Families, Mothers, Fathers
Objectives: Increase awareness
Type: Business to Consumer