Nike, Inc.

Enrico Balleri - Global Brand Comm. Director

Wieden+Kennedy *Lead Agency

Karrelle Dixon - Global Acct. Director, Nike
Ryan O'Rourke - Global Creative Director, Nike
Alberto Ponte - Global Creative Director, Nike
Daniel Sheniak - Global Media Director, Nike
Rebecca Stambanis - Global Strategy Director, Nike
Sezay Altinok - Sr. Art Director
Caleb Jensen - Sr. Copywriter
Brock Kirby - Copywriter
Sara Phillips - Art Director

Razorfish

Sport is more elite than ever before and Nike needed a new approach to reclaim its motivational footing, inspiring everyday people to start moving. London 2012 provided the perfect backdrop. While the world focused on the podium, Nike shone a light on the unknown millions challenging the conventions of greatness. It was the most talked about campaign during the games, driving $506m in revenue growth. Most importantly, it got people moving, increasing Nike+ membership 55%. Find Your Greatness proved that if you have a body you are indeed an athlete.