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2013 FINALIST OLYMPICS MARKETING UNITED STATES
Built By Heart
RAN IN: United States
Hero Medium: Events
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, OOH, Events, Packaging, Sponsorship
Audience: New Audience, Men, Women, Brand Influencers, Boomers (45+), Young Men (20-35), Young Women (20-35), Families, Mothers, Fathers
Objectives: Build, defend brand position
Type: Business to Consumer