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Johnson & Johnson
Healing a Profession from the Inside-Out

RAN IN: United States

CLIENT
Johnson & Johnson

Andrea Higham - Director, Corporate Equity

AGENCY
BBDO New York *Lead Agency

Elizabeth Daggett - WW SVP, Acct. Director
Mike Boulia - Creative Director
Cesar Finamori - Creative Director
Andrew Garrett - Acct. Manager
Kara Goodrich - Copywriter
Michelle Lee - Acct. Manager
Joe Lovering - Copywriter
Kim Ryneska - VP, Planning Director
Ronald Ng - Executive Creative Director


Universal McCann


SUMMARY

With Nursing facing an unprecedented shortage and projections only adding further challenges, Johnson & Johnson looked to create a television campaign to galvanize the nursing community. This campaign would spread through effective word-of-mouth marketing as well as drive ground breaking social media interactions. It would do this through accurate portrayals of what nurses really do...heal.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV

Audience: New Audience, Nurses, Healthcare Influencers, Healthcare Community

Objectives: Other

Type: Business to Consumer

Classification: National

Language: English