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2013 SILVER POSITIVE CHANGE - SOCIAL GOOD: NON-PROFIT UNITED STATES
American Red Cross
"Give something that means something"
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: TV, Radio, Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print, Direct
Audience: Men, Women, Boomers (45+), Young Men (20-35), Young Women (20-35)
Objectives: Fund-raising
Classification: National
Language: English