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Lowe's Home Improvement
A Little Inspiration Goes a Long Way

RAN IN: United States

CLIENT
Lowe's

Tom Lamb - CMO
Ricki Barger - VP, Advt.
Sandy Culver - Consumer Mktg. Director
Jennifer Riser - Director, Creative Services

AGENCY
BBDO New York *Lead Agency

Wil Boudreau - Executive Creative Director
Matt Goldberg - VP, Planning Director
Bob Estrada - VP, Digital Acct. Director
Morgan Seamark - EVP, Lowe's Integrated Team Leader


OMD

John Swift - President, Integrated Comm.


Meredith

Sarah Miller - Group Acct. Director


SUMMARY

Lowes needed to remind customers that home improvement could be fun, inspiring and creative. With the new NSI campaign, Lowes was in a position to leverage inspiration, and Lowes Creative Ideas magazine content was engineered to inspire. The magazine was reimagined into a digital brand experience on multiple devices that delivered how to projects, bonus content, videos and shop-ability. Lowes Idea Exchange on Facebook was then created as a destination for social and sharing. Finally, a fully integrated media campaign in support of both was used to create strong awareness.

CASE VIDEO


Hero Medium: Mobile/Tablet

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print, Direct

Objectives: Other

Type: Business to Consumer

Classification: National

Language: English