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The Field Museum
Genghis Khan

RAN IN: United States

CLIENT
The Field Museum

Megan Gaare - Mktg. & Museum Enterprises Coord.
Laura Sadler - SVP, Museum Enterprises
Meg Robinson - Director, Mktg.

AGENCY
DDB Chicago *Lead Agency

Ewan Patterson - EVP, CCO
Mary Beth Adduci - Creative Director
Katie Bernasek - Acct. Supervisor
Michelle Gerstin - VP, Strategy Director
Katie Koehler-Reed - Sr. Print Producer
Susan Lulich - SVP, Acct. Director
Karin Rose - VP, Creative Director


OMD *Lead Agency


SUMMARY

The Field Museum needed to promote an exhibit about Genghis Khan in a way that would drive traffic and make people think differently. But how do you promote a historical exhibit in an unexpected way? By bringing to life two, very different and surprising, sides of the perceived ruthless dictator. By contrasting Khans dark side with his more innovative and unknown accomplishments the Postal Service, the Passport and Pants we inspired people to take another look, and exceeded both our goals and their expectations.

CASE STUDY

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CASE VIDEO


Hero Medium: Print

Medium Featured On Video: Radio, Interactive, Print, OOH, Guerrilla

Audience: High-value Consumers

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: Local

Language: English