Freshpet

Scott Morris - Co-Founder, SVP of Mktg, Sales
Courtney Groome - Sr. Brand Manager
Courtney Monaghan - Assoc. Brand Manager
Kathy Peloso-Passucci - Brand Manager
Kathryn Winstanley - Director, Mktg.

The Terri & Sandy Solution *Lead Agency

Sandy Greenberg - Co-Founder
Terri Meyer - Co-Founder
Todd Condie - Director, Client Services
Ilana Rosengarten - Art Director

Gotham Direct, Inc

The pet food industry is dominated by giants like Mars, Nestle, and P&G. How does an independent brand with a small ad budget convince consumers to switch to a fresh alternative? Freshpetthe only national, all-natural, preservative-free, refrigerated pet foodused one simple idea to call out the intimidating chemicals, preservatives, and by-products found in so many competitive brands. We let the dogs speak for themselves. Our "Protest" campaign ignited meteoric growth in same-store sales and a huge jump in total revenue in an industry that was essentially flat.