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CenturyLink
Ultimate Problem Solver

RAN IN: United States

CLIENT
CenturyLink Business

AGENCY
McKinney *Lead Agency

Jonathan Cude - Partner, EVP, CCO
Stevie Archer - Assoc. Creative Director
Ben Eckerson - Interactive Producer
Matt Hisamoto - Programmer
Sean Jecko - Group Strategy Director
Philip Marchington - Group Acct. Director
Mirko Mueller-Goolsbey, Acct. Director
Jenny Nicholson - Assoc. Creative Director
Scott Pridgen - Art Director
Mark Woodell - Media Planner


SUMMARY

Though AT&T and Verizon were perceived as the safe choices in the enterprise telecom space, they don't give Technology Decision Makers the respect they deserve. To win over TDMs, for whom problem solving is a 24/7 game, we engaged them in a conversation that allowed them to get their geek on. Ultimate Problem Solver created problems as the solution, demonstrating CenturyLinks empathy for TDMs while engaging them in an interactive discussion about their needs and CenturyLinks ability to meet them. Their engagement and game-completion rates surpassed all goals.

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print

Objectives: Build brand equity

Type: Business-to-Business

Classification: National

Language: English