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Gatorade
"Find Your Fit" G Series FIT new product launch at Walgreens

RAN IN: United States

CLIENT
Gatorade

Bryan Welsh, Vice President
Caryn Paget, Marketing Manager

AGENCY
TracyLocke *Lead Agency

Jay Verna, Client Services Director
Kyle Cleary, Account Director
Christy Pugh, Senior Account Executive
Sandy Stein, Executive Creative Director
Mike Gold, Associate Creative Director


SUMMARY

TracyLocke strove to create a breakthrough retail destination to launch G Series FIT where we could educate and inspire fitness athletes to try and experience the benefits of Gatorade's New G Series FIT product line for themselves. This was achieved by convincing the fitness athlete that optimizing their workout regimen could be as easy as 01 / 02 / 03 from the leader in sports nutrition. By using retail as media, the Walgreens G FIT destination endcap provided a complete product, education and incentive center to impact shopper behavior.

CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: Interactive, Retail Experience, Packaging, Shopper Involvement

Audience: New Audience, Men, Women, Young Men (20-35), Young Women (20-35)

Objectives: Brand launch

Type: Business to Consumer

Classification: National

Language: English