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2012 GOLD SINGLE-RETAILER PROGRAM UNITED STATES
The Art of Shopper Marketing: Purex's Shock and Awe at Walmart
RAN IN: United States
Hero Medium: Other
Medium Featured On Video: Interactive, Print, Direct, Retail Experience, Shopper Involvement, Pricing
Audience: New Audience, Women, Brand Influencers, Young Women (20-35), Families, Mothers, People that use softeners or dryer sheets.
Objectives: Brand launch
Type: Business to Consumer