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Purex
The Art of Shopper Marketing: Purex's Shock and Awe at Walmart

RAN IN: United States

CASE STUDY

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CASE VIDEO


Hero Medium: Other

Audience: New Audience, Women, Brand Influencers, Young Women (20-35), Families, Mothers, People that use softeners or dryer sheets.

Objectives: Brand launch

Type: Business to Consumer

Classification: National

Language: English

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