Starwood (Westin Hotels and Resorts)

David Marr - SVP, Brand Mgmt., NA
Christi Gettinger - Sr. Director Brand Mgmt.
Robert Jacobs - VP, Brand Mgmt., Westin NA
Brian Povinelli - VP, Global Brand Leader, Westin Hotels & Resorts

BBH New York *Lead Agency

Greg Andersen - CEO
Samantha Cescau - Strategy Director
Jimmy Euwer - Acct. Director
Jennifer Gavin - Head, Business Development
Jon Pearce - Executive Creative Director

MediaVest

Razorfish

Nancy J. Friedman Public Relations

Westin needed to give cost-conscious travelers a reason beyond price to choose its hotels over other options. And more expected ads featuring pretty images of rooms, pools and properties ween't going to do the trick. Instead, Westin tapped into travelers' inherent desire to feel good with a campaign that promised not just a better hotel, but a better you. Each amenity and service at Westin was positioned to promote guest well-being. The work established a clear point of difference for the brand, creating preference and driving business.