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SVEDKA
Voted #1 Vodka of 2033

RAN IN: United States

CLIENT
Spirits Marque One LLC

Marina Hahn, CMO
Tom Campbell, Creative Director
Geoff Curley, Director
Daniel Maimin, Director

AGENCY
Spirits Marque One LLC *Lead Agency


SUMMARY

Could another Swedish vodka take on Absolut and win? SVEDKA rose from upstart to contender in just five years, blowing away all internal goals and established category records. SVEDKA successfully fought into a crowded category, gained distribution and most importantly, challenged competitors on Brand Image. Based on the strategic insight to own the future,a sexy futuristic spokesbot and tagline "Voted #1 vodka of 2033", the case resonated with consumers. SVEDKA is now the #3 imported vodka into the US and still growing 3x faster than any other top 25 brand.

CASE STUDY

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CASE VIDEO


Hero Medium: Retail Experience

Medium Featured On Video: TV, Interactive, Print, OOH, PR, Retail Experience, Events, Packaging, Consumer Involvement

Audience: Have a david take on a goliath,Build or change corporate image,Speak to men,Speak to women,Speak to brand influencers

Type: Business to Consumer

Classification: Local,Regional,National

Language: English