Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

U by Kotex
Kimberly-Clark "Break the Cycle"

RAN IN: United States

CLIENT
Kimberly-Clark Corporation

AGENCY
Organic, Inc. *Lead Agency

Conor Brady, Chief Creative Officer
Sam Cannon, Executive Creative Director
Amy Hodgins Carvajal, Group Creative Director
Cinnamon Rensberry Pritchard, Creative Director
Jim Napolitano, Group Account Director
Charlie Zicari, Experience Architect
Gretta Krechmaras, Art Director
Mike Leslie, Senior Designer
Karen Dahlstrom, Senior Copywriter
Tara Williams, Senior Copywriter


JWT New York


SUMMARY

Did you know 7 out of 10 girls are more comfortable saying penis than vagina? The U by Kotex* campaign set out to change this kind of awkwardness that girls face about their bodies and periods. We broke through to teenage girls with honesty and humor sparking a healthier conversation with them on our social channels - a category first. All 2.3 million YouTube views, 2 million+ site visits and 110 million social channel impressions helped change the discussion around periods and vaginal care, while exceeding our expectations by 100%.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive

Audience: Connect with a new audience,Launch or relaunch a brand/product,Have a david take on a goliath,Build or change corporate image,Speak to women,Speak to brand influencers,Speak to Young Women,Speak to Mothers, Other

Type: Business to Consumer

Classification: National

Language: English