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Discover Boating
Making Waves

RAN IN: United States

CLIENT
National Marine Manufacturers Association

Carl Blackwell, VP, Marketing & Communications, CMO
Armida Markarova, Director-Interactive Marketing
Alissa Calomino, Interactive Marketing Manager

AGENCY
space150 *Lead Agency

Billy Jurewicz, Founder and CEO
Donna Robinson, VP Account Services
Marcus Fischer, President
Ned Wright, Creative Director
Andy Lemay, Senior Creative Tech
Craig Key, Social Media Planner
Matt Chadwick, Senior Developer


SUMMARY

Discover Boating is a boating awareness and general interest group charged with promoting this recreational pastime. The group faced a tough challenge when the economy plummeted and sent boat sales into a downward spiral. The boating lifestyle needed to be revived. Our main mission was to generate leads by putting the blast back into boating. To make waves with boating enthusiasts we created a dynamic flash game for Facebook which leveraged the power of social media to create interest. With an overly-modest media spend, our fishing boat, wake-rider and cruiser games exceeded the goals!

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Medium Featured On Video: Interactive, Consumer Involvement, Trade Shows, Sponsorship, Social Media

Audience: Connect with a new audience,Have a david take on a goliath,Build or change corporate image,Speak to men,Speak to women, Speak to Families

Type: Business to Consumer

Classification: National

Language: English