CLIENT
McAfee
Bob Kennedy, Director, Global Marketing Programs & Advertising
AGENCY
Geoffrey Gougion, Managing Director
Mike Casey, Director of Planning
Jonathan Linder, Associate Creative Director
Mandy Whichard, Account Executive
Lisa Bennett, Chief Creative Officer
Mike Andrews, Group Creative Director & Art Director
Daniel Mabe, Copywriter
Frank Brooks, Director of Production
OMD
Casey Brathwaite, Group Director of Strategy
SUMMARY
Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. We brought it to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect your digital life with McAfee products. In three months, brand awareness increased 150%, ultimately redefining a brand and the category.
