CLIENT
Edward Jones
Dallas Kersey, Principal - Mktg.
Colleen Raley, Principal - Creative Service/Paid Media
AGENCY
Kirshenbaum Bond + Partners *Lead Agency
Kyle Howland, Account Dir.
Micheal Parrott, Copywriter
Matt Barclay, Art Dir.
Mark Lewis, Senior Brand Planner
Sveta Srinivasan, Brand Planner
Julia Miller, Account Dir./Direct Mktg.
PHD
SUMMARY
Edward Jones was a little-known financial services firm trying to stand out in a category that was a sea of sameness. Furthermore, the few business practices that made the company different were perceived as negatives by sophisticated investors. But by putting these practices in the context of the company's principled corporate culture, Edward Jones was the firm particularly relevant at a time when trust in brokerage firms was at an all-time low. The resulting campaign drove brand awareness, consideration and significant incremental revenue.
