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diet Coke
The Move is On

RAN IN: United States

CLIENT
The Coca-Cola Company

AGENCY
Lintas: New York *Lead Agency


SUMMARY

The objective of the "Move Is On" campaign was to enhance diet Coke's leadership position and strengthen its taste positioning by aggressively and preemptively establishing a competitive frame of reference between diet Coke and regular Pepsi. This historic campaign utilized hard-hitting creative which demonstrated a "move" from regular Pepsi to diet Coke. Importantly, it yielded strong business results for diet Coke, including significant increased volume and share.


Classification: National

Language: English