CLIENT
Vodafone Oman
Nick Gorgoglione, Head of Marketing & Brand
Usama Al Saifi, Brand & Communications Manager
Maryam Balushi, Social Media Specialist
Hafidh Al Harthi, Creative Design Support
AGENCY
Memac Ogilvy & Mather Dubai *Lead Agency
Rajni Taneja, Group Account Director
Duaa Yahmadi, Arabic Copywriter
Catherine Bannister, Chief Strategy Officer, MEMAC OGILVY, MENA
Hilal Al Kendi, Account Executive
Elias Karam, Senior Strategist
Joseph El Bcherrawy, Business Director
Waseem Al Dada, Media Manager
Salman Hyder, Programmatic Manager
Mahinaz Hanafi, Programmatic Executive
Sumit Dubey, Performance Manager
Lynn Itani, Senior Performance Executive
Zamakan
SUMMARY
HOW DIGITAL-FIRST (NEW ENTRANT, ONE PRODUCT) WON OVER TRADITION (ESTABLISHED, MULTIPLE PRODUCTS) TO ADD 2.5% SHARE.
Vodafone Oman launched on 31 December 2021. Over the first months, it gained a 4% market share through its brand launch, an irresistible sign-up offer and new Red plans. It was on the beachhead – now it had to advance.
Demonstrating ‘Why Vodafone’ and showcasing its digital-first credentials. This is the story of how Vodafone Oman added a +2.5% share gain over four crucial months.
