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Maggi MENA
Always in Power - with Maggi

RAN IN:

CLIENT
Nestle Middle East FZE Head Office - Dubai

AGENCY
Flavor Republic *Lead Agency


Zenith Media Middle East


SUMMARY

The Ramadan Campaign this year led to a 100% Sell out of stocks. Penetration it was stable in KSA despite the price Increase of 80% and grew 4% in UAE. Finally, young consumers were the highest in ad recall & purchase intent by +10pts & +1.3pts. Over 60% of our 18-24 have bought MAGGI in during campaign period.  Maggi has managed to hit the right cord with the progressive & modern woman through a well executed digitally led campaign during the challenging season, Ramadan.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Audio Ads,Digital Mktg. – Display Ads,Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - SEM,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Direct Mail,Interactive / Website / Apps,Loyalty Programs

Language: English