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Oreo
Oreo & Friends

RAN IN:

CLIENT
Oreo

AGENCY
Publicis Groupe - Saatchi & Saatchi Middle East *Lead Agency


Publicis Groupe - Spark Foundry Middle East *Lead Agency


Publicis Groupe - Prodigious Middle East


SUMMARY

In 2022, rises in costs of living in the UAE made keeping pets, for many pet owners, unaffordable. Worrying cases of pet abandonment came to light. Pet shelters were overflowing and struggling, needing help with pet adoption. We discovered a meaningful coincidence for Oreo to play a purposeful role. Oreo is the 6th most popular name for black and white pets. And as Oreo is a brand that believes no Oreo should go unloved, we got Oreo to help effectively encourage and propagate pet adoption, partnering with shelters.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Interactive / Website / Apps,Packaging & Product Design,Retail Experience: Digital,Retail Experience: In Store,User Generated Content & Reviews

Language: English