Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6

McDonald's
Live the child within

RAN IN:

CLIENT
McDonald's GCC

AGENCY
Publicis Groupe - Leo Burnett Middle East *Lead Agency


Publicis Groupe - Starcom Middle East *Lead Agency


Publicis Groupe – Prodigious Middle East


SUMMARY

Seeking to win some love from people in Ramadan 2023 versus other brands in its category, McDonald’s chose to bring back the magic of Ramadan. Recognizing how over the years Ramadan seems to have lost some of its magic; McDonald’s launched a campaign that reminded grown-ups what it was like to experience the magic of childlike wonder and invited adults across the Gulf to live the child within. In seeing Ramadan through children’s eyes, McDonald’s witnessed a significant impact on brand health and business metrics, and on talkability and engagement.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,Retail Experience: In Store,TV

Language: English