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HomeBox
The Hidden Room Collection

RAN IN:

CLIENT
Home Box

AGENCY
Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) *Lead Agency


Liwa Content.Driven *Lead Agency


SUMMARY

Challenge: There’s a disparity around the condition of domestic househelps’ living spaces and HomeBox had the opportunity to uplift those conditions. Insight: Of the favourite spaces that both homeowners and domestic househelps spoke out, one room remained hidden: The domestic househelps’ rooms. Idea: THE HIDDEN ROOM COLLECTION: A new collection enabling homeowners to make domestic househelps’ rooms into places that felt like home. Implementation: The world’s first furniture collection to elevate living conditions, promoted via an integrated strategy. Effectiveness: Uplifted living conditions of househelps, driving positive media value and sentiments.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Cinema,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Interactive / Website / Apps,Packaging & Product Design,Public Relations,Retail Experience: Digital,Retail Experience: In Store,Sampling/Trial,User Generated Content & Reviews

Language: English