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LEGO
Building Bridges

RAN IN:

CLIENT
LEGO Middle East LLC.

Dzila Dik, Marketing Manager, LEGO MEA
Urszula Bieganska, Head of Marketing MENA
Hasan Jamal, LEGO Certified Professional

AGENCY
V4Good *Lead Agency

Vidya Manmohan, Chief Creative Officer
Ewelina Sek, Chief Strategy Officer
Charles Nequinto, Art Director
Nur Yarbou, Account Manager
Omaima Saad, Arabic Copywriter


Initiative

Safwat Abdulkhalek, Media Director
Hala Hmeidan, Senior Performance Manager
Sakshi Jain, Performance Manager
Carla Aljurdi, Senior Media Planner


Golin MENA

Yasmin Adem, Group Director
Sherif Ghanem, KSA Director
Ranin Hamdoun, Associate Account Manager
Ranya Bassad, PR Executive
Zara Kennedy, Account Executive


Hills Advertising


SUMMARY

With the 'Building Bridges' campaign, the LEGO brand is guiding adults to see the world through children's eyes, inviting them to build ‘bridges of connection' the way children do. The most powerful symbol connection, a real-life bridge, was used to convey the message. The campaign resulted in improved brand health metrics and a 32% increase in consumer sales compared to the previous year

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - SEO,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Events,OOH – Billboards,OOH – Other Outdoor,Packaging & Product Design,Public Relations,Radio,Retail Experience: In Store,Sampling/Trial,Influencer / Key Opinion Leader,User Generated Content & Reviews

Language: English