CLIENT
Unilever
Namrata Khubchandani, Brand Manager
Karamita Darusman, Brand Manager
Amalie Thompson, Global Brand Manager
Farah Shweihat, Hair Care Marketing Manager
Manan Gupta, Beauty and Wellbeing, METI lead
Leyal Eskin, Personal Care MET Lead
Marwan Yassine, Personal Care Marketing Director, Arabia
Alessandro Manfredi, Global Dove Chief Marketing Officer
Firdaous El Honsali, External Communication and Beauty & Wellbeing Vice President
Sarah Potter, Head of Global Dove PR
Leandro Barreto, Global Dove Vice President
Edo Briola, Global Dove Brand Director
Pau Bartoli, Global Dove Brand Director
AGENCY
Mai Amr, Media Manager
Amer Maasarani, Senior Media Executive
Chandni Varma, Senior Director Digital
Mitra Shiva, Marketing Director Hair Care
byniggi
Maryam Khan, Managing Director
Disha Lalwani, Brand Manager
Maryam Khan, Influencer Marketing Manager
Memac Ogilvy
Ishana Tolani, Business Director
Soraya Jomaa, Senior Manager
Maram Ashour, Associate Creative Director
UStudio Dubai
Deema Tarazi, Content Team Lead
Rayane Al Mouallem, Social Media Lead
Vanessa Sater, Senior Community Manager
Dominique Jabra, Senior Copywriter
Jelena Radulovic, Associate Creative Director
Zaina Iskandarani, Project Manager
SUMMARY
Dove’s Self Esteem Project is action-led and designed to have a tangible impact on women the world over. In this campaign, we conducted bespoke research in KSA amongst women and teenagers and found stark results; that societal pressures and expectations to look a certain way materialize almost overnight after hitting puberty.. This can sometimes drive them to alter their appearances at young ages. Our case for effectiveness therefore is addressing this societal problem in a way that delivered for the unique standpoint Dove has on beauty and for our business.
