Mastercard

Mustapha Kassem, Senior Vice President – Head of Marketing & Comms MENA
Beatrice Cornacchia, Executive Vice President – Head of Marketing & Comms Europe
Mazen Abouhatab, Senior Vice President - Global Martech, EEMEA Brand Strategy & Innovation
Henry Windridge, Director – EEMA Media & Content
Ana Indjic, Director - Area Marketing

FP7 McCann Dubai *Lead Agency

Mario Morby, Regional Head of Strategy
Federico Fanti, CCO
Tarek Ali Ahmed, GM - Head of Business
Ranin Zbib, Senior Account Director
Maryam Habib, Senior Account Manager
Nayaab Rais, Senior Creative Director
Josephine Younes, Senior Creative Director
Giovanni Scopece, Art Director
Francesco Negri, Art Director
Aliza Siddiqi, Senior Copywriter
Deydson Rocha, Senior Editor
Manar Abdulla, Senior Arabic Copywriter
Shaza Yousef, Senior Arabic Copywriter
Khaled Hamza, Creative Services Director
Asitha HB, Senior Illustrator
Melek Ourir, Strategy Manager

Weber Shandwick (UAE) *Lead Agency

Peter Jacob, Senior Director
Gladson Ronad, Senior Consultant
Deepti Naidu, Senior Manager
Arzoo Sippy, Associate Manager
Varsha Muckatira, Manager

CARAT MIDDLE EAST FZ LLC

Maya Chams, Business Director
Sondos Abdallah, Associate Media Director
Danilo Aquino, Digital Media Manager
Alexi Boussi, Senior Performance Executive
Ibrahim Bin Ahmad, Media Planner

Craft MENA

Abdul Wahid, Senior Graphic Designer
Yosra Al Harouni, Agency Producer
Talal Tariq, Content Designer
Jane Tapang, Content Designer
Lina Nasr, Head of Post Production
Michel Enkiri, Post-producer

ABIS STUDIO

Gabriel Antal, Executive Producer

The first World Cup held in the Middle East was a priceless opportunity for Mastercard to celebrate its partnership with the game and grow purchase volume. But as a non-sponsor, standing out would be difficult. To overcome on-ground restrictions, we created the first out-of-this-world football match and the most successful campaign of any kind for Mastercard MEA. We set a new world record. Reached billions. And, more importantly, grew purchase volume. Proving the Middle East’s biggest spectacle wasn’t the World Cup, but Mastercard’s Zero G.