CLIENT
Yum! Pizza Hut
Beverly D'Cruz, Chief Brand Officer
Caroline Wylie, Marketing Manager
Gaurav Sinha, Head of Marketing & Calendar MENA
Begum Cizmeci, Head of E-commerce, CRM & Loyalty
Chin Mayee, Performance Marketing Manager
AGENCY
Ryan Reed, Chief Creative Officer
Scott Feasey, CEO
Natalie Elizabeth, Group MD
Dario Albuquerque, Executive Creative Director
Ben Lees, Creative Director
Jason Velasquez Burayag, ACD
Asmaa Ahmed, Senior Brand Strategist
Ivan Bormaister, ACD
James Swift, Art Director
Mohammed Dohadwala, Developer Freelance
Saad Shehzad, Senior Content Producer
Leighla McGregor, Head of Production
Chloe Collins-Cole, Junior Content Editor
Rami Al Ekhlasi, Motion Graphics Designer
Ramesh Vasudevan, Head of Studio
Nadine Inja, Account Manager
Mitch Williams, Head of Socia
Merrihan El-Shazly, Social Media Account Manager
Ahmed Taha, Social Media Account Manager
Anoop Ashok, Senior Digital Designer
AMY BRILL, Head of PR
SUMMARY
Pizza Hut wanted to show commitment to climate action through Earth Hour, not by focusing on the lights, but the internet, something much more fundamental to people and our business but also much more energy intensive than lights. By disconnecting from th