Etihad Guest

Kim Hardaker, Vice President, Loyalty & Partnerships Etihad Aviation Group
Frederick Lehmkuhl, Programme Strategy & Design Lead – Etihad Guest
Nic Berninger, Loyalty Product Manager – Etihad Guest
Beatrice Milani, Loyalty Marketing Manager, Etihad Guest

MullenLowe *Lead Agency

Louise Roberts, Managing Director
Ben Knight, Executive Creative Director
Mark Hancock, Planning Director
Maysa Abu Ali , Copywriter
Tristan Killian, Art Director
Samantha Middleton, Creative Director
Tamer Elsawy , Art Director
Yasmine Pithawalla, Account Manager

Mullen Lowe London *Lead Agency

Perfect Storm

Seb Hill, Executive Creative Director
Robyn Bowman, Senior Copywriter
Daisy Proctor, Business Operations Director
Libby Houghton, Account Manager
Tony Quinn, Chief Strategy Officer

This paper shows how Etihad successfully launched the world’s first green airline loyalty programme to reward members for making sustainable choices, both in the air and on the ground. At a time when the airline industry was decimated by the pandemic, wh