LEGO Middle East LLC.

Urszula Bieganska, Head of Marketing Middle East
Leanne Lombard, Marketing Manager

Grey Group *Lead Agency

Pablo Maldonado, Executive Creative Director
Khaled Ibrahim, Associate Creative Director
Anant Kurup, Copywriter
Rolando Ruiz, Designer
Thabo Nhlapo, Editor
Zeina Korek, Group Account Director
Yann Ha, Strategy Director
Philippe Berthelot, Managing Director
Odile Riachi, Creative Director
Shagorika Heryani, Head of Strategy
Nadim Basna, Strategic Planner
Aahant Singh, Senior Account Executive
Aaron Phua, Borderless ECD
Rubin Fernando, Borderless CD

Asteroide

Guilherme Biglia, Executive Producer
Caja Guedes, Director
Caja Guedes, Director
Giuliano Biondi, Executive Producer
Caja Guedes, Account Manager

Vox Haus Company Activity

Matheus de Moraes Gugelmim, Head Of Projects
Matheus de Moraes Gugelmim, Head Producer
Matheus de Moraes Gugelmim, Music Producer
Matheus de Moraes Gugelmim, SFX and Mix Producer

Initiative

The Brick the Rules campaign championed LEGO time as a playful time to break rules, and changed children’s behavior to reimagine toys, space, and even rules when they play with LEGO. An integrated campaign with a small budget of less than AED 3