AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Rafael Lavor, Head of Strategy
James Robbins, Executive Creative Director
Alex Pineda, Executive Creative Director
Ramez Rahal, Strategic Planner
Diego Florez, Creative Director
Rodrigo Scapolan, Senior Art Director
Elsa De Brun, Copywriter
Paula Zambrano, Art Director
Adnan Ahmed, Copywriter
Augusto Correia, Associate Creative Director
Hugo Agostinho, Art Director
Rijin Kunnath, Head of Design
Leo Paul, Senior Digital Designer
Smithesh Krishnan, Senior Designer
Romy Abdelnour, Communications Director
John Abiad, Senior Account Director
Richard Rao, Account Director
Ashleigh Morgan, Senior Account Manager
Fouad Younes, Account Executive
Ezzat Habra, Creative Services Director
Dina Salem, Social Media Director
Rony Skaf, Digital Account Director
Hamza Khan, Social Media Manager
Abhimanyu Kannan, Digital Project Manager
Rand Hilal, Social Media Executive
Xavier Dell, Content Creator
SUMMARY
When Gen-Z were migrating to McDonalds, KFC decided to change the way Limited Time Offers are traditionally approached.
Instead of going all tactical, KFC used its product campaign to build the brand, giving young people what they sought in a time where p
