AGENCY
Yassmin Rassekh, Managing Director
Medhat Khashaba, Chief Creative Officer
Fady El Safty, Account Director
Omar Shinnawi, Senior Account Executive
Salma Elnahas, Account Executive
Ziad Waleed, Creative Copywriter
Ziad Ossamah , Creative Copywriter
Yusra Badr, Media Director
Ahmed Khaled, Media Manager
Islam Raslan, Digital programmatic and performance Head
Marwan Mourad, Digital programmatic and performance Senior executive
Fatma El Ebrashy, Senior Executive
Montasser Ebeid, Social Media Manager
Emad Aly, Media Buying Director
Mohamed El Sayed, Senior Buying Manager
Hesham Hamed, Buying Executive
Mahmoud Gamal, Head of Digital investments
Hassan Hassan, Social Media Director
TBWA/RAAD
Wassim Abi Salloum, Managing Director - Nissan United
Bhaskar Bateja, Planning Director
Manon Robillard, NU AMIO Account Manager
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Rafael Lavor, Head of Strategy
SUMMARY
They say love has the power to change everything.
This is a story of how love did change the course for Sunny, Nissan’s entry level sedan in Egypt.
The entry level sedan segment was becoming increasingly cluttered with newer, tech-advanced and cheaper m