CLIENT
STC
Faisal Othman Al Saad, GM Marcom Consumer
Abdullah Alotaibi, Digital Media Director
Hashem Aldabas, Digital Media Section Manager
Anas Aldukair , Digital Media Specialist
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Director
Dana Al Kutoubi, Head of Strategy
Jad Haddad, Business Director
Firas Ghannam, Creative Director
Joseph ElHage, Account Director
Ahmad Shanaa, Associate Creative Director
Bashar Dababneh, Art Director
Alanoud Alassaf, Copywriter
Joe Aboudaher, Head of TV Production
Wael Almadani, TV Producer
Sara Chreih, Senior Account Executive
Seetah Alathel, Account Executive
Rawan Bakri, Art Director
UM
Mohammad Mannaa, Managing Director
Hatem Fakih, Media Director
Bassam Semaan, Senior Media Planner
SUMMARY
stc has the biggest network and coverage in KSA. But with competitors promising the same, we needed to defend this rightful claim. With nearly half of the country uninhabited, unseen, and unreachable by foot, except for the desert camel, we introduced Sar