Nissan Saudi Arabia Co. LTD.

TBWA/RAAD *Lead Agency

Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Wassim Abi Salloum, Managing Director - Nissan United
Rafael Lavor, Head of Strategy
Bhaskar Bateja, Planning Director
Alex Pineda, Executive Creative Director
Sumanth Wilkins, Associate Creative Director
Jeed Almojalid, Account Director
Preetam Kotian, Motion Designer
Adnan Ahmed, Copywriter
Hussein Al Sayed, Senior Account Director
Juliana Ordonez, Senior Account Executive
Ahmad Yaseen, Senior Social Manager
Saba Bamutraf , Social Media Executive
Camilo Rojas, Motion Designer
Binoy Samuel, Senior Graphic Designer
Romy Abdelnour, Communications Director
Girish Sapalya, Retoucher
Ezzat Habra, Creative Services Director

OMD (UAE) *Lead Agency

Purple Brain

This is a story about how a car brand became more conscious and moved away from the typical automotive industry narrative to do right for the women it was representing. For Nissan, a challenger brand in Saudi Arabia, effectiveness was not lim