AGENCY
Walid Kanaan, Chief Creative Officer
Jennifer Fischer, Chief Innovation Officer
Joe Lahham, Managing Director
Rafael Lavor, Head of Strategy
Alex Pineda, Executive Creative Director
James Robbins, Executive Creative Director
Ramez Rahal, Strategic Planner
Diego Florez, Creative Director
Camilo Rojas, Motion Designer
Rodrigo Scapolan, Senior Art Director
Elsa De Brun, Copywriter
Romy Abdelnour, Communications Director
Paula Zambrano, Art Director
Adnan Ahmed, Copywriter
Augusto Correia, Associate Creative Director
Hugo Agostino, Art Director
Rijin Kunnath, Head of Design
Leo Paul, Senior Digital Designer
Smithesh Krishnan, Designer
John Abiad, Senior Account Director
Ashleigh Morgan, Senior Account Manager
Fouad Younes, Account Executive
Dina Salem, Social Media Director
Rony Skaf, Digital Account Director
Richard Rao, Account Director
Hamza Khan, Social Media Manager
Abhimanyu Kannan, Digital Project Manager
Rand Hilal, Social Media Executive
Xavier Dell, Content Creator
Ezzat Habra, Creative Services Director
SUMMARY
This is the story of how KFC used neuroscience to shift its brand campaign. From the typical rational approach of quality claims, KFC evolved to an irresistible, craveable, porn-worthy campaign that makes licking your fingers unavoidable.
