CLIENT
Centrepoint
Mithil Shah, Senior Marketing manager, Digital
AGENCY
Mary Ann Keverian, Group Account Director
Firas Medrows, ECD
Katrina Petrenko, Associate Creative Director
Syed Rizvi, Senior Art Director
Alex Bo, Senior Graphic Designer
Maya Toufic, Senior Arabic Copywriter
Sanu Raju, Retoucher
Ashish Varghese, Head of Production
Hussein Alajhar, Video Editor
Hubert Boulos, CEO acting as Head of Planning
Shadi Kandil, Assistant studio manager
Nahas Abul Majeed, Graphic Designer
Nasar Hussein, HTML Developer
Hafis Riyad, Finalizer
Neethu Jose, Account Manager
SUMMARY
Black Friday. In a cacophony of similar-sounding sales, the task of standing out seems impossible. But that’s exactly what we did. With our colourful White Wednesday campaign, Centrepoint turned heads. Despite low awareness of its online offering, it successfully drove people to e-commerce platforms, stealing share from online giants like Amazon and Noon with a 111% increase in users. Most significantly, despite the competitive threat and the impact of the pandemic, the campaign directly led to a 104% increase in transactions, and a 78% increase in revenue.
