AGENCY
Nicole Wingate, OmniCommerce Senior Account Director
Stephanie S tephan, Creative Director
Marina Sokyrko, Senior Account Manager
Gary Cahill, Senior Art Director
Lynne Khodr, Copywriter
Joelle Chebly, Finalizer
Victoria Viray, Graphic Designer
Nurul Amelia, 3D Designer
Ghaith Breiss, Graphic Designer
Nyka Miglani, Head of Planning
Alysa Nair, Account Manager
Pixel Plus
SUMMARY
In the Middle East, beards signify masculinity & their shapes signify style. However, lockdown meant men had to say farewell to their beloved barbers. Beards were growing longer and it was time to tame the trend. Enter King C. Gillette, the premium range that hails at-home grooming & encourages every bushy beast to own their beard and blossom into a groomed gent. We successfully launched an omni-channel campaign arming men with beard-ucation and styling inspiration to push for the sale of a regimen-based range within a highly-fragmented category.
