CLIENT
Unilever Gulf FZE
Preeyal Shah, Brand Manager
Shreye Mehtani, Category Specialist - Skin Cleansing MENA
AGENCY
Oliver on behalf of UStudio Dubai *Lead Agency
Marianne Azhari, Business Director
Jelena Radulovic, Creative Director
Ayah Mounzer, Content Strategist
Mohammed Faris, Creative Services Manager
Jayant Joshi, Lead Creator
Shankar Subramanian, Video Editor
Vanessa Sater, Community Manager
Dominique Jabra, Copywriter
SUMMARY
Covid 19 caught the world off guard. But rather than sit on the side lines, Lifebuoy seized the initiative by putting its purpose to saving lives. In less than 24 hours it turned all its advertising media into PSA’s around washing hands with regular soap being humanity’s best defence against the virus. As the days rolled on, Lifebuoy used every channel, medium and opportunity available in its arsenal to help spread awareness, counter misinformation, spread happiness, forge partnerships and ramp up production of critical supplies to help people stay protected.
