AGENCY
Sajid Ismail, Associate Director – Social Content
Jad Ismail, Executive – Esports & Gaming
Rita Kteiche, Associate Director - Media
Mohamad Hachem, Senior Executive - Media
Hadi El Assi, General Manager
Maya Kusybi, Business Director - Media
Hisham Salem, Senior Manager – Media
Mohab Mohamed, Senior Executive – Media
Rita El Khoury, Executive - Media
SUMMARY
In an unprecedented time where the automotive category was plummeting, we saw an opportunity to increase market share within a new territory. Shifting away from saturated communication, we boldly entered the ever-growing Esports realm. Through the introduction of Joy Unleashed, BMW overtook the gaming scene & competition through a range of activities, from hosting the largest regional tournament to collaborating with the biggest gaming names. We delivered gamers’ desires across the full consumer journey & drove impactful business results, propelling esports as the most efficient vertical yet!
