Du Emirates integrated telecommunications company - EITC

Layal Hassi, Media Planning & Buying Lead
Ibrahim AlMayahi, Head of Brands & Marketing Communications

Havas Middle East *Lead Agency

Naveen Chacko Mathews, Business Head
Issam Kambriss, Media Manager
Ghassan Kalash, Account Director
Lisa Castaneda, Media Executive

TBWA/RAAD

Ahmed Hamza, Account Director
Rim Akawi, Project Manager

To entice users to purchase a new 5G device through ‘du’, we had to increase awareness on 5G connectivity by offering our target audience, Gamers, a user-first approach demonstrating 5G benefits, through a compelling hands-on experience. We created a customized gamification ad that allowed gamers to have better results with a 5G connection. With 400K+ qualified traffic driven to ‘du’ website inquiring about offers and 320,880 unique gamers engaged, ‘du’ 5G handset sales reached highest levels year to date, increasing by 17% month on month.