AGENCY
Ryan Reed, Chief Creative Officer
Natalie Elizabeth, Group Managing Director
Antony Stearns, Head of Strategy & Planning
Andrea Jhoolun, Associate Creative Director
Andrea Jhoolun, Creative Director
Carrera-Jade Simmons, Account Director
Mitch Williams, Head of Social Media
AMY BRILL, Head of PR
Andrea Jhoolun, Account Director
Dejavu Dubai
SUMMARY
In KSA, approximately 10% of the population have some form of disability, and social awareness and understanding of persons with disabilities is lacking amongst the general population leading them to feel some sense of social exclusion from society. Mobily, one of Saudi’s biggest telco brands, wanted to connect with the Kingdom during National Day to promoting a message of social inclusion.
The #EveryonesKingdom initiative sparked a conversation to drive a change in societal stereotypes towards people with disabilities, as well as empowering those with disabilities to explore their potential.
