CLIENT
Dubai Design District
Tala Qaraeen, Marketing Manager d3
Saad Yusuf, Director of Marketing and Events - TECOM Group
Reem Shaban, Executive Director - Marketing and Communications
Khadija Al Bastaki, Executive Director at d3
AGENCY
Maryam Habib, Account Manager
Katherine Handfelt, Creative Copywriter
Gautam Wadher, Group Creative Director
Juggi Ramakrishnan, Chief Creative Officer
Asmaa Mohammed, Strategic Planner
Zane Ruyssenaers, Senior Art Director
Irfan Ghani, Head of Design
Alaa Nour, Senior Account Manager
Wael Al Yousuf, Head of Planning
Bigfoot films
Aly Seifelnasr, Producer & Managing Director
Hana El Sadek, Producer
Begad Omran, Executive Producer & Founder
APCO Worldwide
ColdCutz
SUMMARY
Born from a
vision to grow the creative economy, d3 has been set up by the Ruler of Dubai
to attract more creative businesses and elevate the art and culture scene. With
leading design, art, and fashion businesses setting up in
d3, the district enjoyed a market monopoly.
However, the emergence
of new creative districts within Dubai, Abu Dhabi, KSA, and Qatar has hindered d3’s
partner base and fragmented the market leaving people confused about what d3
still meant to them. Hence a need for a brand positioning campaign.
