AGENCY
Tarek Akil, Client Service Director
Amr Lotfy, Account Director
Miriam Edward, Account Manager
Farida Bashari, Senior Account Executive
May Mohsen , Head of Production
Hassan Mohamed , Art Director
Mohamed Metwally, Copyrighter
Ahmed Elkeiy, Executive Creative Director
Mohammed Abbas, Copyrighter
15 Hassan Sabry St, Zamalek *Lead Agency
SUMMARY
In a society where everyone is skeptical about offers and always ask what's the catch specially in banking.
We walk in expecting the worst. But Emmirates NBD launched its latest personal & auto loan; with unbelievable offers to make Egypt believe that for the first time we are inna free.
By collaborating with Abdelbasset, we highlighted the problem & offered the solution in a timeline and loopholes.
Then we created an Inna detector, a figurine of Abdelbasset that could call out for any catch. Which made consumers stop and think.
