CLIENT
Al Futtaim-IKEA
Carla Klumpenaar, GM Marketing, Communication, HF & Interior Design
Amer Yaghi, Regional Communication Manager
Noha Gheith, Regional Digital Marketing Specialist
Binita Chowdhury, PR and Communications Specialist
AGENCY
Juggi Ramakrishnan, Chief Creative Officer
Youssef Gadallah, Group Creative Director
Nicolás López, Art Director
Fernando Montero, Creative Copywriter
Hadi Ballout, Managing partner
Alaa Nour, Senior Account Manager
Amin Soltani, Head of production
Ann Vaas, Junior Producer
Preeti Hothi-Ramakrishnan, Business Director
Fatime Bilal, Editor
Nour Safieh, Social Media Account Manager
Wael Al Yousuf, Head of Planning
Carrol D'Souza, Paid Campaign Manager
Stephanie Mukherjee, Paid Associate Account Director
Goldmine films
Madhup Agarwal, Executive Producer
Miraj Mohamed, Director Of Photography
Shaharbano Zaidi, Producer
Sara Abdullah, Production Assistant
Donna Vaas, Administration & Accounts
SUMMARY
IKEA superstores tend to be located far from city centers. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money they could use to buy IKEA products.
