Al Futtaim- IKEA

Carla Klumpenaar, GM Marketing, Communication & Interior Design
Amer Yaghi, Regional Communication Manager
Noha Gheith, Regional Digital Marketing Specialist
Binita Chowdhury , PR and Communications Specialist

Memac Ogilvy Dubai *Lead Agency

Juggi Ramakrishnan, Chief Creative Officer
Alok Mohan, Creative Director
Tarek Shawki Sara Sherif , Growth Officer & Client Team Leader
Alaa Nour, Account Manager
Selin AlNazer, Senior Account Executive
Asmaa Mohammed, Strategic Planner
Luke Morris, Head of Prodcution
Nour Safieh, Social Media Account Manager
Yasmin Mustafa, Social Media Director
Athina Lalljee, Head of Creative Content
Hussein Krayem, Content Creator
Fady Henen, Senior Social Designer

PHD UAE *Lead Agency

Adnan Abbas, Associate Director
Ihab Halawy, Investment Manager
Roxane Magbanua, Executive Business Director

Hanzo Studios

Hiyam Itani Itani , Producer
Samir Mallal , Director
Andrij Parekh , Director Of Photography
Hijaz Moosa, Executive Producer
Danny Sawaf, Executive Producer

Social Lab

Stephanie Mukherjee, Paid Associate Account Director

The Book that will change your life was IKEA’s 2019 Catalogue campaign and the most successful one to date. Grounded in solving a fundamental tension every crowded household had: how to best live with others, our message was different from anything else in the category. IKEA showed the transformative power its furniture could have on improving people’s lives at home and their relationships with others. Despite being an established player in a competitive and mature industry, our campaign more than doubled our sales online and in-store.